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What are plushies called in Japan?

What are plushies called in Japan?

xingdong shi
plush product craftsman - 10 years of experience in plush products

Last Updated On 2025-05-17 499 views

In Japan, plush toys are called "nuigurumi" (romanization: nuigurumi), but there are also "puchi pura" (usually refers to cheap cute small things, sometimes plush toys are included), "nuigurumi-style", etc., but "nuigurumi" is the most commonly used and standard expression.

The word "nuigurumi" has a unique structure and meaning. "nui" (nu i) means sewing and embroidery, and "gurumi" (gurumi) means wrapping and winding. Together, it can be understood as an item made by wrapping and combining various materials together through sewing and other methods, which vividly describes the production process of plush toys.

In Japan, plush toy culture is very developed. From cute animal shapes such as cats, dogs, rabbits, etc. to plush toys derived from various animation and game characters, there are rich and diverse varieties. They are not only children's favorite playmates, but also important items for adults to relieve stress and decorate their lives.

Japan's plush toys are made with exquisite craftsmanship, focusing on details and quality. Many brands will carefully design the appearance and functions of plush toys, and even launch limited editions and cooperative models to attract fans to buy and collect. For example, when some well-known anime works launch plush toys of related characters, they often cause a rush of fans to buy.

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